AATU is a premium British pet food brand that specializes in high-protein, grain-free diets for dogs and cats. It is a trading division of Inspired Pet Nutrition (IPN) Limited, a company based in Thirsk, North Yorkshire. Core Philosophy & Products 80/20 & 85/15 Nutrition: AATU's recipes are built on an evolutionary approach, providing dogs with an 80/20 diet (80% meat or fish and 20% fruits/vegetables) and cats with an 85/15 or 97% protein diet. "Low & Slow"™ Cooking: They use a unique gentle cooking method designed to preserve natural flavors and maximize nutrient retention while eliminating harmful bacteria. Superfood Blend™: Each recipe contains a signature mix of over 30 fruits, vegetables, herbs, and botanicals, such as blueberries for antioxidants and chicory for gut health. Clean Ingredients: All products are free from grains, gluten, white potato, and artificial colors, flavors, or preservatives.