AJIO is an online fashion and lifestyle platform owned by Reliance Retail. It offers a wide range of clothing, footwear, and accessories for men, women, and kids, encompassing various styles like casual, ethnic, and activewear. AJIO distinguishes itself by providing a curated selection of styles from both international and homegrown brands, including exclusive international brands and its own in-house brand, AJIO Own. The platform aims to offer a convenient and stylish shopping experience with a focus on affordability and trendsetting designs.