Aveda is a high-performance, plant-based beauty brand known for its hair, skin, and body care products, as well as its commitment to sustainability and well-being. Founded in 1978 by Horst Rechelbacher, Aveda emphasizes the connection between beauty, well-being, and nature. The brand's products are rooted in Ayurveda and inspired by global art and style, utilizing naturally derived ingredients and eco-friendly practices.