Driftaway primarily refers to Driftaway Coffee, a Brooklyn-based, sustainable coffee roaster known for its personalized subscription service where customers rate coffee to tailor future shipments, focusing on direct relationships with small farmers, fair pricing, and carbon-neutral, compostable packaging. The term "drift away" also generally means losing contact or affection over time, but in a commercial context, it's this specific coffee brand known for its data-driven approach, transparency, and community focus.