Hairstory is a sustainable hair care brand launched in 2015, best known for "New Wash," a detergent-free, shampoo-alternative cleansing cream designed to improve hair health. The brand focuses on clean, biodegradable ingredients and eco-friendly refillable packaging, with a commitment to reducing plastic waste in the beauty industry.
Hairstory
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Core Brand Pillars:
New Wash: A 3-in-1 product that cleans, conditions, and detangles, eliminating the need for traditional shampoo and conditioner.
Sustainability: Uses recyclable refill pouches, saving over 91% of plastic compared to traditional bottles, and is a member of 1% for the Planet.
Clean Ingredients: Products are free from sulfates, parabens, and silicones.
Hairdresser-Driven: Founded with a mission to help hairdressers retail and change the way people view hair care, often partnering with stylists.
Hairstory
Hairstory
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Hairstory offers a "[21-Day Healthier Hair Promise]" to encourage users to transition away from traditional detergent shampoos.