Hēdoïne is a UK-based fashion brand known for innovative, high-quality, sustainable tights that are ladder-resistant, seamless, and biodegradable, aiming to challenge the "one-night tights" problem with durable, comfortable, and eco-conscious legwear for bold women. Founded in 2018 by Alexandra Tymann and Anna Rauch, they use technology like 3D knitting for durability and focus on empowering women with products that support strength and femininity, offering various styles from shaping to sheer.