HEYDUDE, formerly known as Hey Dude, is a casual shoe brand known for its comfort, style, and affordability. The brand emphasizes a "go-to" shoe experience, focusing on comfort, lightness, and ease of wear. HEYDUDE shoes often feature memory foam insoles (removable and replaceable), flex & fold technology, and lightweight, breathable materials. They are designed for all ages and genders, with popular styles including the Wally (men's) and Wendy (women's).