JTV (Jewelry Television) is one of the largest multichannel retailers of jewelry and gemstones in the United States, broadcasting 24 hours a day to over 80 million households. Founded in 1993 as "America's Collectibles Network," the company is headquartered in Knoxville, Tennessee, and has grown into a premier destination for jewelry enthusiasts through its live television programming and its robust e-commerce platform, jtv.com. The company distinguishes itself by employing a large staff of graduate gemologists and accredited jewelry professionals who provide educational content alongside product sales, helping customers understand the rarity and quality of their purchases.