MINISO in Mexico, or MINISO MX, is a retail company known for offering a wide variety of affordable and stylish products for the home, beauty, fashion, sports, technology, jewelry, gifts, and seasonal items. It emphasizes "smart consumption," providing quality goods at accessible prices and promoting a lifestyle of simple, natural, and fashionable living. MINISO MX also collaborates with local artists and designers, like the recent Xico collection, to celebrate Mexican culture and legends.