Noon.com is a leading Middle Eastern e-commerce digital ecosystem founded in 2017 by Emirati entrepreneur Mohamed Alabbar with backing from Saudi Arabia's Public Investment Fund (PIF). Headquartered in Dubai and Riyadh, the platform offers a wide range of products—electronics, fashion, beauty, and home goods—across Saudi Arabia, the UAE, and Egypt.
Key aspects of noon.com include:
Digital Ecosystem: Beyond the main marketplace, it operates noon Grocery (fresh food/household items), NowNow (fast, local on-demand delivery), noon Pay (secure payments), and SIVVI (fashion).
Logistics & Reach: It provides a comprehensive marketplace for local sellers with, integrated, fast, and secure logistics, aiming to be the "engine of efficiency and convenience" in the region.
Values: Focused on building regional talent and creating a bespoke online shopping experience tailored to Middle Eastern consumers.
Noon continues to grow, having raised substantial funding to support its expansion and digital infrastructure across the GCC.