Purlisse is a skincare and makeup brand founded on "Asian Wisdom with modern philosophy," blending traditional Asian botanicals with modern science to create high-performing, multi-tasking products, especially known for its tinted moisturizers (BB/CC creams) that offer coverage, hydration, and sun protection for luminous, healthy-looking skin, suitable even for sensitive skin. Products focus on brightening, reducing redness, evening skin tone, and adding radiance using ingredients like goji berries, hawthorn berries, bakuchiol, and Vitamin C, while being free from parabens and other harsh chemicals.