Tarte Cosmetics is an American cosmetics company known for its "High Performance Naturals" philosophy. They focus on creating high-pigment, long-wearing makeup that is formulated with naturally-derived ingredients and free of "icky" ingredients like parabens and mineral oil. The brand is committed to vegan-friendly options, with their skincare line being 100% vegan. Tarte also emphasizes giving back, with their heart to tarte⢠foundation supporting various social causes.