The Hut UK, now known as THG (The Hut Group), is a leading e-commerce company specializing in multi-product, multi-website retail, with a focus on non-perishable, high-repeat purchase items. They operate a variety of online stores, including TheHut.com, known for designer fashion, homeware, and beauty collections. THG also provides its proprietary e-commerce platform, Ingenuity, to other retailers.