Zavvi is a multinational online retailer specializing in entertainment products and pop culture merchandise. It's the successor to the UK division of Virgin Megastores, having been purchased and rebranded in 2007. Today, Zavvi focuses on an online-only business model, offering a wide range of items like movies, TV shows, video games, clothing, and collectibles, with a particular emphasis on exclusive and officially licensed merchandise. It's known for its pop culture focus, catering to fans of film, television, and gaming.